What’s driving the LMS buying behavior by Eduventures #LMS

February 17th, 2016

Eduventures has published their comprehensive report over the buying behavior from over 20 different LMS platforms.

The report concludes that there are only four major contenders for new LMS business and the market share is evenly split for BlackBoard Learn, Brightspace (D2L), Canvas (Instructure) and Moodle/MoodleRooms.

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The key takeaways from the report are as follows:

  • Examining all major platforms, we didn’t see major differentiators in any vendor’s ability to impact teaching and learning. However, some vendors, such as Canvas and Brightspace, clearly focus on supporting instructional designers through comprehensive course content authoring and on importing complete courses from legacy LMS platforms.
  • Instructure, D2L, and Blackboard clearly have the most comprehensive, holistic LMS platforms when it comes to features, hosting models, and the breadth of services offered.
  • iTunes U offers a compelling alternative to a traditional LMS if your institution is committed to a one-to-one laptop or iPad program for students and faculty. With the advancements in iOS 9.3 meant to solve problems from previous large-scale rollouts, there is great potential for getting all of your apps and content through Apple’s ecosystem.
  • Moodle remains the best choice for institutions that still hold a nearly religious preference for open source software and those seeking the absolute lowest total cost of ownership.
  • While Eduventures can’t recommend Sakai as a valid option for most institutions, if your IT staff is incredibly sophisticated and you absolutely need to customize a platform to your unique institutional needs, then you should consider Sakai. Given that even the “Father of Sakai” has become lukewarm about its prospects and is turning his attention to standards for educational app stores, I’m not confident about this platform’s longevity.
  • Perhaps the most distinctive offering among those we surveyed is Schoology. After making a significant name for itself in the K-12 LMS market through its mastery of the freemium model for educators, it is looking to enter the higher education market in a similar fashion. It is well poised to win over faculty jaded by inadequacies of their current LMS and impatiently waiting for their IT department to do something about it.

You can check out the complete report here.